Friday, April 2, 2010

Naeem Akram






Naeem Akram – Photographer


Did you go to school to study photography?

After having done my B.Com from Punjab University I went to London for higher studies for five years. During those years I attended short photography courses and weekly photography workshops.


How long have you been a photographer?

I am in this field for the past 18 years. I have done work for quiet number of clients, some of them are Honda, Maggie Noodles, Nirala Sweets, Yummy Ice Cream, MCB, Rexona, Dawn Breads, Milk Pack, Rave, etc.


What type of cameras do you shoot with?


I use Nikon Equipment.


What is your favorite photography accessory, other than your camera?

An important accessory that I consider is white fill card.


How important is Photoshop in your final images?


Photoshop plays a very vital role in today’s digital era. It is very important tool as long as you know how to use it wisely.


What has been your most memorable assignment and why?

My most memorable assignment so far would have to be Honda shoot which I did for their 10th anniversary in Pakistan. It was not a shoot of their cars but of 300 workers stood in the shape of Honda logo and I took their photograph from a crane which was 300 feet higher. It cost them 3 million PKR as it included the cost of workers who worked with me for 2 days only for one particular photograph.

What would you like to be doing in 5 years from now?

God knows what I will be doing 5 years from now onwards.


Current Projects: Currently I am doing shoots for Don Carlos service and Cheeta with Shahid Afridi and I am also doing some jewelry shoots.

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